Instagram Strategy For Success
When promoting your business on social media, it is essential to identify platforms where your audience is actively participating. If your ideal customer frequently utilizes Instagram to explore products and brands, leveraging Instagram marketing can be an effective strategy for turning them into customers.
Similar to social media marketing on various platforms, Instagram provides brands, businesses, and creators with a visually-driven medium to reach its users. It includes functionalities such as Instagram Ads, sponsored content, partnerships, and organic marketing through Instagram Stories, Reels, and standard posts.
Having gained insight into marketing on this platform, it is now essential to explore a few Instagram marketing strategies that every business can implement to achieve improved marketing outcomes.
Benefits Of Instagram
Instagram ranks as the second most visited social network, following Facebook. This widely-used visual-centric platform boasts more than one billion active users each month and features 500 million Instagram Stories shared daily.
The number of brands establishing a presence on the platform has surged dramatically. According to Oberlo, approximately 71% of businesses in the United States utilize Instagram. However, is it a valuable investment of their time, and should your business join the platform as well? The answer is affirmative, and here are the reasons why:
- Instagram boasts more than one billion active users each month and 500 million daily stories created.
- In the United States alone, there are 140 million Instagram users.
- It ranks as the second most popular social network, following Facebook, with users spending an average of 53 minutes daily on the platform.
- Approximately 71% of businesses in the U.S. utilize Instagram for their marketing efforts.
- Additionally, nearly 45% of Instagram users fall within the age range of 18 to 44.
It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Contact us to discuss the benefits Instagram Marketing can provide for your business.